Badge: Dataminer

Our solution is for NGOs who work with schools and teachers around the world, to help educate kids on the ecological impact of humans on the world.

But how do NGOs find schools to work with? They need data, of course.

To give NGO users and idea of just how easy it is to work with data about schools in our solution, we located a data set of over 100 schools in Germany that is available publicly from the Open Data service in Bonn, Germany.

After we used the out of the box import process to import the data as a CSV, we then built a Customer Insights journey to target those schools with a postal marketing campaign, inviting them to take part in the EcoCraft initiative.

As part of the customer journey, we use DocumentsCorePack to generate a document to send to each school. This is posted to the school using the address from publicly available information.

We’re passionate about educating young people on their ecological impact through Minecraft, and through this process, we make easy it for NGOs to engage with schools around the world.